Ain’t it grand, how any idiot can game Google results and show the world who really is the idiot?
That’s what activists have been doing: do a Google image search for the word “idiot” and you get a fine selection of Donald Trump pictures!
This is how it works:
According to Inquisitr, part of the reason for this result is that several English articles published last week included the Green Day song titled “American Idiot” in the headline in relation to Donald Trump and his trip to England; (protestors were actually using the song in the protests). This meant that images were likely titled to describe the article and used the terms “American Idiot” and Donald Trump as descriptives in the image metadata as well as in the article content. As a result, Google’s algorithm has paired these terms together, and with so many people reading and sharing these articles, it has pushed its relevance to the top of the search results.
When you type the word “idiot” into Google’s image search, Trump is the first returned result. This is partly because the Green Day song American Idiot was used by protesters to soundtrack his trip to London. But since then there’s also been a concerted campaign to capitalize on that association, and manipulate Google’s algorithm, by linking the word to the picture. Mostly this involved people upvoting a post containing a photo of him and the word “idiot” on Reddit. [from theguardian.com]
This trick has been used many times before. For instance, there was a spate of hook-nosed caricatures posted with the single word “Jew”, which resulted in an Image Search for “jew” returning the hook-nosed caricature.
And it was used by Trump fans to associate the word “rapist” with pictures of Bill Clinton.
Many of these were rudimentary, almost meaningless. “RAPIST! RAPIST! RAPIST! RAPIST!” “Today this rapist turns 70. Happy Birthday, rapist.” Most originated from the notorious Reddit forum TheDonald, where fans of Trump congregated to spread his gospel of doing whatever you like, screw the consequences.
The forum moderators would pin a post to the top of the forum to encourage others to upvote it, and the swell of upvotes would push it to the front page of Reddit, which already styles itself “The front page of the Internet”, causing it to leap up to the top row of Google images.
They also did it with an image of Michelle Obama with features Paintshopped to look like an ape. And the TheDonald team did it with the CNN logo and the words “fake news”.
So it’s kind of fitting that the trick has now been turned on Trump and his idiotic fans!
So is there a moral to be learnt from this story? Of course not! The internet is utterly amoral, as are those of us who spend too much time in it. Who knows who will be belittled and demonized next? And that’s probably the best thing about it – he who demonizes today may be demonized tomorrow. The internet giveth and… well, it don’t giveth anything but it demands its pound of virtual flesh!